About Us

Direct ICE have been involved in the Car Audio industry for over 10 years, starting in 2003 importing high end car audio products for the discerning Car Audio Enthusiast. DC Audio, DLS from Sweden and Tantric sounds all play a part in our line up as do Sundown, and we are the UK Distributors of all these brands.  

We are very proud to be working with our suppliers, and have built up long term relationships with them over many years, with over 5 years representing DC audio and Sundown Audio. We are proud to offer FREE UK SHIPPING and a FULL 24 MONTH WARRANTY on all items we sell.  

We are actively involved in the growth of the Car Audio scene in the UK and are proud sponsors of the UK's premier competition formats, EMMA and Proper Droppers. Currently Sundown and DC products are in several of the loudest cars in the UK. Period, with the loudest car full stop running 6 DC XLm2 subwoofers and 2 DC 9.0k amplifiers. 


Direct ICE are based in Milton Keynes. 

Sales and Technical Support Hotline - 07540 777 844  - 10am - 8pm daily.